Over the course of the past two decades, the rise of the infopreneur has been exponential. Infopreneurship is a valuable way to earn passive income for anyone who is highly knowledgeable in one area. The best part is that anyone can be an infopreneur — although it won’t happen overnight. It might be the perfect side hustle for you.
What is an Infopreneur?
In short, an infopreneur is an entrepreneur who specializes in the sale and distribution of information and expertise. As soon as experts across various niches realized they could create “information products” and sell their knowledge online, infopreneurship took the Internet by storm.
Infopreneur pioneers like Tony Robbins and Amy Porterfield have paved the way for a generation of aspiring entrepreneurs in the information age. Robbins and Porterfield are just two examples of infopreneurs capitalizing on the desires of people in their respective niches — self-improvement and online marketing. Even though there is an immense amount of dedication required to become an authority in your niche, being a respected expert pays dividends in the long run.
Working towards becoming a thought leader sets you up for long-term financial success, but it doesn’t happen overnight. Creating your own website, online course, podcast, ebooks, or YouTube channel has never been easier, but these things still take time.
5 Reasons Why It Pays to Be an Infopreneur
Infopreneurship is one of the fastest ways to reach a massive number of people on the Internet with your expertise. To start, you have to choose how you’ll provide valuable free information. Next, you need to build a loyal audience and plan how you’ll eventually charge people for access to premium content. Being an infopreneur can be super rewarding — take a look at some of the perks:
1) You Contribute Real Value to People’s Lives
No matter your area of expertise, chances are that you’re ultimately helping others. This is a win-win situation because you’re earning extra cash while enjoying the gratification of helping someone improve in an area of their life.
2) You Have More Flexibility Working for Yourself
Infopreneurship can be the perfect side hustle. You can do it as a part-time gig as you work a full-time job, go to grad school, or juggle parenting responsibilities. This flexibility and the low stakes of infopreneurship give you a chance to achieve work-life balance. It’s empowering to be an infopreneur because you’re using your knowledge to produce wealth and ensure your own economic security.
3) You Don’t Experience as Much Pressure as Other Entrepreneurs
Selling information online requires a small initial investment and it usually starts as a solo venture. Traditional entrepreneurship typically involves hiring at least an assistant, and there is a ton of pressure when it comes to selling time-based services or physical products. Meanwhile, a resourceful infopreneur can just outsource tasks as necessary.
4) You Can Strategically Streamline Your Workload
You will have to make the effort to do the work upfront to create your information products, set everything up, and market them, but once it is done, you can enjoy the benefits without having to keep up with tedious tasks. This provides a sense of freedom and allows for creativity in your work.
5) You Control How You Scale the Business
If you know your numbers, you can usually scale your business quickly as an infopreneur. Once you fully understand your target market, how to reach them, and how to present your material in a way that they like, you’re ready to scale. We’re living in the peak attention economy and information age, so the demand for your knowledge already exists.
Take a look at our visual guide below for more tips on stepping into the role of infopreneur to give both your bank account and your professional reputation a boost.
The concept of an infopreneur isn’t new, but it’s definitely more widespread than it was 10 years ago. The recent surge in popularity is likely connected to the increase in people working from home and freelancing more than ever before.
As an infopreneur, you can be your own boss without having to hire staff, invest in office space or equipment, or worry about other risky financial investments. If you’re looking for a way to keep your budget in check, becoming an infopreneur might be the right move for you.
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